Cortney Lebens, 2024 Inc. Female Founders Recipient, is the Co-Founder and CEO of Muy’Ono Hospitality. In this role she defines the company’s mission, vision, values and culture. She sets the business strategy and oversees all functions of the firm including sales and marketing, reservations, vacation planning, and resort and tour operations. An inspirational leader, she is the exemplar of the firm’s core values and sets the standards for the guest experience creating amazing vacation experiences from start to finish.

Cortney is the architect of Muy’Ono’s “Travel Better” initiative that is built on the six pillars of philanthropy, sustainability, innovation, celebrating culture, being the employer of choice, and creating WOW! She acquired a knack for customer service in high school as a bank teller in her hometown of Fredericksburg, Texas. After graduating from Texas State University, she returned to the bank in a management position. She performed brief stints in high-fashion retail, medical device sales and management consulting before joining the Muy’Ono team and taking control of the day-to-day operations.

While home is in Texas, she maintains a slightly insane fitness routine and empowers others to live a healthy lifestyle. An avid SCUBA diver and snow skier, she also enjoys all kinds of fishing, hiking, boating and being outdoors. Most weekends you can find her at one of Austin’s many live music venues dancing to Texas country music.